H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.

H&M x Hacked_by campaign

H&M and HACKED by_ both feel that there should be a change in the fashion industry and in the way fashion is made and used today. Fashion label HACKED by_ take care of leftover batches from fashion production and through collage techniques, embroidery, gathering, etc. the pieces get a new topicality and they are granted a second life.

Client: H&M
Role: Concept & Creative Direction

GIF art & sticker: Studio Ultradeluxe
Photography: Marc de Groot
Hair & Make-up: Charlotte Niketic
Model: Iris E - Paparazzi Models

H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
HACKED+BY___H&M+label.jpg
H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.
H&M hacked_by - Bas Manders - Freelance Art Director. Working as a creative art director for the past years have given me extensive experience building international brands.

concept

The images were cut up and redesigned into collage compositions. The layering of several images gives a recognisable HACKED by_language and a fresh brand positioning within the Fashion system. The work consisted of digital billboard, window & instore communication, gifs, gifstickers, social media strategy & pr / influencer with Victoria Koblenko.

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