Baderie campaign
Happiness is in every detail.
With the campaign 'Happiness is in every detail', Baderie emphasizes its craftsmanship. An important advantage in a market, in which many people have often had a previous, disappointing experience. Making them pay much more attention to service, quality and attention.
The work consisted of a brand repositioning & creating the tv commercials commissioned by agency Crossmarks.
Agency: Crossmarks agency
Role: Creative Director
Account Director: Jenneke Appel (Crossmarks)
Client: Tessa Post (Baderie)
Concept & Creative Direction: Bas Manders & Dimitri Michels
Copy: Dimitri Michels
Film Direction & Art Direction: Bas Manders
D.O.P.: Ezra Reverda
Production & Editing: Allard Zoetman
Styling: Marjolein Vonk
Hair & Make-up: Kira Kroegman
Music: Wouter Snel (MacLoud Amsterdam)
