FREELANCE CREATIVE/ART DIRECTOR
Working as a creative/art director for the past 15 years have given me extensive experience building international brands in both a full time and freelance. I have gained both agency and client side experience for brand and advertising agencies, global brands and international fashion houses. Being a founder of the international green media agency Fresh Green Ads and Dutch Fashion Foundation has given me wider experience.
Currently working as freelance art/creative director for agencies & brands (in a team or by myself).
I started working as an art director for advertising agencies like PPGH JWT, FCB Amsterdam & CCCP. After a few years I pursued a freelance art director career. This enabled me to develop creative ideas like Raincampaign; whenever it rains the communication appears on the street. This resulted in the international green media company Fresh Green Ads. The past years I worked for sport & fashion retailers like Asics, Scotch & Soda, Wehkamp, ELLE prêt-à-porter, C&A Worldwide, WE Fashion and HEMA.
Specialities: concept, art direction, communication ATL & BTL, brand design, environments & events, visual identity, magazines, retail window design and merchandising, instore communication and consumer journey.
Worked for (selection): Asics, Scotch & Soda, Hudson’s Bay, Heineken, Van Gils, WE Fashion, C&A Worldwide, Wehkamp.nl, ELLE fashion Brands, HEMA, Blend, Keune, Moët & Chandon, ELLE magazine, L’Officiel magazine, D-Reizen, Mercedes-Benz, BMW, Greenpeace, SeaLife, Pizzahut, Belcompany, Continental, T-Mobile, KPN, Planet Internet, Het Net, Nederlandse Spoorwegen, Staatsloterij, NOC NSF, Coca Cola, Fanta, Unilever, Delta Lloyd, Rexona, Plus Supermarkt, Holland, Randstad, Hans Brinker Budget Hotel, KitKat and BAT.
Expositions & Lectures: Dutch Touch Paris, Milan, New York, Colette shop window Paris, Louvre Museum Paris, Fonds voor Beeldende Kunsten, Mediamatic, PechaKucha.
Awards: Effie Awards, ADCN Awards, Esprix Gold & Bronze Award, SAN Accent Awards, Cross Media Awards, Dutch Design Awards, SponsorRing Gold Branded content, Themepark Innovation Award (USA), TV beeld, Mittelmoda Award (Italy).
Mobile: 0031 (0)6 41 307 903