FREELANCE ART DIRECTOR
After graduating at the Amsterdam Fashion Institute I co-founded the Dutch Fashion Foundation. A Fashion platform for Dutch high fashion designers. Creating advertising concepts, shows, pr events and exhibitions in Paris, Milan & New York for clients like Dutch Embassies, Colette Paris, Moët & Chandon, ELLE and Mercedes-Benz.
In 2006 I started working as an art director for advertising agencies like PPGH JWT, Lowe + Draft Worldwide & CCCP. After a few years I pursued a freelance art director career. This enabled me to develop creative ideas like Raincampaign; whenever it rains the communication appears on the street. This resulted in the international green media company Fresh Green Ads.
The past years I worked for fashion retailers like Wehkamp, ELLE prêt-à-porter, C&A international, WE Fashion and HEMA. Working as an art director for the past 15 years have given me extensive experience building international brands in both a full time and freelance. I have gained both agency and client side experience for brand and advertising agencies, global brands and international fashion houses.
Specialities: art direction, concept, communication ATL & BTL, brand design, environments & events, visual identity, magazines, retail window design and merchandising, instore communication and consumer journey.
Awards: ADCN Silver & Bronze Award, Esprix Gold & Bronze Award, SAN Accent Award, Cross Media Awards, Dutch Design Awards, Themepark Innovation Award (USA), TV beeld, Mittelmoda Award (Italy).
Expositions & Lectures: Dutch Touch Paris, Milan, New York, Colette shop window Paris, Louvre Museum Paris, Fonds voor Beeldende Kunsten, Mediamatic, PechaKucha.
Worked for: WE Fashion, C&A international, Wehkamp.nl, ELLE fashion Brands, HEMA, Blend, Keune Moët & Chandon, ELLE magazine, L’Officiel magazine, D-Reizen, Mercedes-Benz, BMW, Greenpeace, SeaLife, Pizzahut, Belcompany, Continental, T-Mobile, KPN, Planet Internet, Het Net, Nederlandse Spoorwegen, Staatsloterij, NOC NSF, Coca Cola, Fanta, Unilever, Delta Lloyd, Rexona, Plus Supermarkt, Holland, Randstad, Hans Brinker Budget Hotel, KitKat and BAT. I organised fashion shows & art exhibitions in Amsterdam, Paris, Barcelona, Milan, Rome and New York.
Mobile: 0031 (0)6 41 307 903