The international campaigns for Asics Europe, Japan & USA consisted of three shoes/apparel technologies; MetaRun, DynaFlyte & RoadHawk.
Asics believes a sound body fuels a sound mind. We exist to empower movement and help everyone lead a happier and healthier life.
I MOVE ME™ is about celebrating your personal movement. Our approach is true and human whilst showcasing the benefit that our technology brings to your personal movement.
MetaRun™ apparel is the combination of every premium running technology developed by ASICS. You'll be warm in cold weather, cool in warm weather, but your temperature is regulated to maintain optimal comfort.
Asics combined the fastest and lightest technologies into two shoes, making the DynaFlyte 3™ the lightest rides in the family of fast.
RoadHawk FF™ 2 model’s incredible FlyteFoam™ Propel technology energizes your run with the extra spring in your step you need.
Concept & Art Direction: Bas Manders for Superlarge agency, Creative Direction: Alvin Chan (Superlarge), Films by Superlarge.
Photography: RJ Shaughnessy, Film DOP: Ben Steensels & Eeb Hajee