Amels repositioning

Amels is the luxury superyacht brand of the Dutch yacht builder Damen Yachting. I worked as a freelance Art Director and supported the Brand Design agency Brandnew to create the re-positioning concepts for the Amels 80 superyacht launch, website and brand book.

It was a pleasure working together with the talented people of Brandnew and I was thrilled to have the opportunity to work on a luxury brand with such stature.