SeaLife raincampaign

I developed an innovative & environmentally friendly outdoor advertising technique using rainwater called RAINCAMPAIGN. Every time it rains the advertising campaign appears on the streets and when the streets dry up the ad disappears again.

Every time it rains the octopus of SEA LIFE appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up the RAINCAMPAIGN disappears again.

Award: Winner of the Merlin Themepark Innovation Award 2011.