I was tasked with repositioning the iconic Salty Dog brand from the ‘80s and ‘90s. This project included redefining its brand positioning, developing a new visual style guide, and creating a campaign. Originally an American label founded in 1971, Salty Dog is available at WE Fashion stores and online partners such as Wehkamp, Zalando, and Bol.com.
Blue Ridge
Blue Ridge is the modern metropolitan denim brand with a dressed-up signature. Its origin are the Blue Ridge mountains, which offer a sensational outdoor lifestyle. However, by now it has made its way to the city streets - as “Dress Code Denim”.
WE Fashion campaign
Embrace Tomorrow
Life is a series of moments, big and small, expected and unexpected. Staying connected is the key to magical moments. We celebrate human connection again after being separated for so long. People can embrace the future again.
It's WE’s mission to remind the world that staying connected is the key to magical moments. Because, great things happen when we get together.
Client: WE Fashion
Role: Creative Director
Art direction on set design: Daphne Westland
Spatial design & 3D visualisation: Paolo Faleschini
Photography: Marta Musial
Visual merchandise manager: Jean Paul Pattiapon
Styling: Jip Bierings and Stefan Heijtlager
Marketing Director: Patrick Martin WE Fashion
Production: Nienke Postmus & Marcel Dijkhuizen, Cellusion Films & Content
