Rexona Biorhythm is an integrated campaign launched in 14 European countries for the introduction of the new Rexona deodorant. On the special website you can also see what your friends moods are like next to your own biorythm. The site includes Biorhythm Radio, a radio station that only plays music in tune with your personal biorhythm. This platform was launched by advertorials in women's magazines, career sites, billboards and limited edition bottles that were distributed during fashion events.
Media: website, apps, banners, outdoor, print, digital radio.
Credits: Bas Manders, Jarr Geerligs, Robin Blitzblum, Peter van Driel & Taco Zuidema