The new product launch of 1922 by J.M. Keune is photographed in icon black & white. The campaign ‘Distilled for men’ is a line that pays hommage to the heritage, to a business born out of a laboratory.
It is an ode to the craftsmanship of its founder and to craftsmen everywhere. It highlights the fact that out of all knowledge and products Keune has selected only the best of the best for men. And it is about purification, boiling things down to their true nature, their true beauty.
Work: concept & art direction, commissioned by This, That & The Other
Photography: Paul Bellaart, Film: Bandit Amsterdam, Product design & logo: ...,staat amsterdam