DRESS UP THURSDAY CAMPAIGN
Dress Up Thursday campaign, the counterpart of Casual Friday, is a manifesto that brings back style in modern workweek.
In this campaign we show the versatility of the collection by showing professionally dressed people making connections and sharing not-so-serious moments with each other. We have created a visual Business Dictionary with unexpected definitions for boring old work jargon.
Concept, art direction, magazine design, website, retail window design and merchandising, instore communication and consumer journey, display, signage, fixtures.
Photography: Philippe Vogelenzang